Impact Data is Australia’s leading provider of data driven marketing.
Our products and services enable more effective and efficient communications with customers by uniquely combining a single consolidated view of all of your data sources with easy and convenient targeting, campaign and competition management tools.
We offer a host of automated features as well as integrated inbound and outbound SMS, MMS, email, web, social media integration and traditional direct mail capability from one platform.
Our mission is to deliver quantified results. Our track record speaks for itself. Not just clicks, but sales, foot traffic and measured behaviour changes.
In 2006 Impact Data won a ranking in BRW Magazines' Upstarts edition detailing us as one of the fastest growing new businesses in Australia. Today Impact Data operates in Australia and the United Kingdom with a client base of over 4,000 Small and Medium Enterprises and large corporates across the globe. We are of the largest senders of email and SMS in our industry, managing the delivery of many millions of messages on behalf of our clients each month.
Our mission is to deliver quantified results. Our track record speaks for itself. Not just clicks, but sales, foot traffic and measured behaviour changes.
In 2006 Impact Data won a ranking in BRW Magazines' Upstarts edition detailing us as one of the fastest growing new businesses in Australia. Today Impact Data operates in Australia and the United Kingdom with a client base of over 4,000 Small and Medium Enterprises and large corporates across the globe. We are of the largest senders of email and SMS in our industry, managing the delivery of many millions of messages on behalf of our clients each month.
Lachlan OprayChief Executive Officer
Founding partner and Executive Director since 2001. Appointed Acting Chief Executive Officer in July 2010 and Chief Executive Officer in November 2010. Lachlan holds a double degree in Arts/Science from the University of Melbourne.
Matthew FitzgeraldExecutive Director
Founding partner and Executive Director since 2001. Matthew leads the core development team who have created industry specific software products for database management and marketing, all while expanding upon the features of the original software programs. Prior to his directorship at Impact Data, Matthew had experience as a web application developer and as a programmer for the financial services sector specialising in database design. His astute mathematical abilities formerly saw him placed as a research assistant in Theoretical Astrophysics at Monash University. Matthew has a thorough knowledge of numerous programming languages.
Matthew CritchleyNon-Executive Chairman
Matthew has been advising the Impact Data board since September 2009 and was appointed Non-Executive Chairman in July 2010. He brings extensive experience to the role having served in numerous executive positions, most significantly as Chief Operating Officer of MYOB Limited from 2001 to 2008. During his time with MYOB, Matthew was responsible for the global day-to-day operations of the company in seven countries managing a staff base of over 1,200 employees and growing revenue from A$70m to in excess of A$200 million per annum.
Prior to MYOB, Matthew was Group President – Asia Pacific for HB Fuller Co from 1993 - 2001, a multinational specialty chemicals company. Matthew also serves as a Non-Executive Director of MBD Energy Pty Ltd and is Non-Executive Chairman of Asian Business Software Solutions Pte Ltd, a MYOB South East Asian regional licensee based in Singapore.
